FILE -Tourists visit Rialto bridge, in Venice, Italy, Wednesday, Sept....

FILE -Tourists visit Rialto bridge, in Venice, Italy, Wednesday, Sept. 13, 2023. Day-trippers to the lagoon city who fail to pay 5 euros ($5.43) to enter the lagoon city’s historic center during a limited-date pilot program launching later this month will face fines starting at 10 times the entrance fee, officials said Thursday, April 4, 2024. Credit: AP/Luca Bruno

MILAN — Day-trippers to the fabled canal city of Venice who fail to pay 5 euros ($5.43) to enter the lagoon city’s historic center during a time-limited pilot program launching later this month will face fines starting at 10 times the entrance fee, officials said Thursday.

Venice announced last year it would launch the long-discussed day-tripper fee after the city escaped being placed on the U.N. agency’s list of endangered heritage sites, due largely to the impact of overtourism. Officials have avoided calling it a tax, opting for softer words like contribution, and have downplayed the possibility of waits to enter the city, emphasizing there will be no turnstiles or physical barriers.

But during a press briefing, Mayor Luigi Brugnaro suggested lines could form at the official entry points, and used the word tax to describe the fee.

Brugnaro said personnel have been trained to verify that tourists who are not staying in Venice have either a QR code confirming payment of the fee or an exemption voucher. Exemptions will be issued for a variety of reasons, including to access the city for work, school or medical care, as well as to people born in Venice, and residents of the Veneto region.

Venice has long suffered under the pressure of overtourism, with officials estimating up to 30 million visitors a year before the pandemic and a ban on cruise ships navigating by St. Mark's Square and up the Giudecca canal that carried 1.6 million people to the city in 2019. By contrast, 4.6 million visitors stayed in Venice last year, according to city figures, still down 16% from pre-pandemic highs.

Visitors arriving at the main train and bus stations will first be met by stewards who will remind tourists of the new requirement and help anyone who hasn’t yet downloaded the QR code. Payment points will be set up for anyone without a smartphone.

Brugnaro said that anyone found beyond designated control points without the required documentation will be subject to fines. These will range from 50 to 300 euros (from around $55 to $326, depending on exchange rates), plus the maximum entrance fee allowed by law, set at 10 euros (nearly $11).

Luigi Brugnaro, mayor of Venice, talks during a press conference...

Luigi Brugnaro, mayor of Venice, talks during a press conference in Rome, Thursday, April 4, 2024. Day-trippers to the lagoon city who fail to pay 5 euros ($5.43) to enter the lagoon city's historic center during a limited-date pilot program launching later this month will face fines starting at five times the entrance fee, the city's mayor said Thursday. Credit: AP/Alessandra Tarantino

“There is no tax without controls,’’ Brugnaro told foreign reporters in Rome.

Visitors will be subject to random, not systematic, checks, he said.

“If someone turns himself into Batman and tries to enter, and enters all the same, he will not win a medal from me, but we will simply thank him for his rudeness,’’ the mayor said.

Officials have emphasized that the program aims to reduce crowds on peak days, encourage longer visits and improve the quality of life for residents. The fee is not required for anyone staying in Venice, including the mainland districts of Marghera and Mestre.

Venice’s islands, including glass-making Murano, are also outside the pilot program, which is being tested on 29 days, starting with an Italian national holiday on April 25 through mid-July, including most weekends, from 8:30 a.m. to 4 p.m. No maximum number of visitors has been set in this phase.

Venice is launching a series an advertising campaign to inform visitors of the new obligation, featuring Brugnaro speaking a variety of languages aided by artificial intelligence. Visitors can register at the website, www.cda.ve.it, which is operating in five languages.

The pandemic delayed Venice’s plans to launch the day-tripper tax, which has become a keystone of the city’s attempts to deal with overtourism. UNESCO cited the plan when it decided not to include the city on the list of endangered world heritage sites last September, a tarnish that it similarly avoided two years earlier with the cruise ship ban.

Brugnaro said many cities around the globe have contacted him for details of the plan, but that they asked not to be identified.

Activists sounded a warning last summer when the number of tourist beds officially overtook the number of residents, which has dwindled to under 50,000 in a trend dating back decades. They said the imbalance drains the city of services, clogging its tight alleyways and water buses with suitcase-toting tourists and pushing residents to the mainland with its conveniences.

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