New magazine takes East End by storm

There's a new magazine on the East End. A print magazine, and it's put out by two twenty-somethings who many might assume would know only about the digital world.

Chelsea Kate Isaacs, 23, and Roman Khutoryansky, 24, are the editor and publisher, respectively, of Smash, a free publication based in Sag Harbor, all about art, culture, society and life in the Hamptons.

Two issues have come out, the first on July Fourth and the other this past Saturday. The first had a press run of 8,000 copies, which was snapped up, and the second about 9,000. All were delivered around the East End in a car by Isaacs and Khutoryansky. Another issue is planned for this fall. Six are envisioned next year.

"I like being able to hold something tangible," said Isaacs, sounding like a baby boomer. "I wanted to put my own spin on print because so many people my age are missing out on print."

The first issues contained articles about celebs. The pair flew out to Hollywood to do interviews with "Twilight Saga" cast members. There was a story on a Hamptons gym, and another on nightlife. Khutoryansky, who is studying for a master's in business at Baruch College in Manhattan, said the magazine is profitable, soaking up ads from local businesses. The publication is chock-full of ads, from car companies, restaurants, stores and retailers.

Isaacs, a journalism major at C.W. Post, and Khutoryansky work out of their homes, do all the writing and take the pictures, and drive down to the Lancaster, Pa., area to pick up the magazines, all to shave costs.

"We don't believe print is dead," Khutoryansky said. "There's a lot of opportunity in print."