Wall Street desire sparks record Super Bowl ticket demand

Super Bowl ticket demand is at a record high seven weeks before the game as denizens of Wall Street seek seats for the game at MetLife Stadium.

Even though the NFL won't begin distributing tickets to the Feb. 2 game at the home stadium of the Giants and Jets in East Rutherford, N.J., until next month, there already is a robust market as New York businesses try to satisfy their own customers' requests, say ticket resellers.

"A lot of clients are calling us saying, 'We don't have them, but we're expected to have them and I can't tell my client I don't have them,' especially on Wall Street," said Jason Berger, CEO of New York-based broker All Shows LLC and president of the National Association of Ticket Brokers.

Compared with last year, Super Bowl revenue is up about 31 percent for PrimeSport, an Atlanta-based ticket and travel company, according to Sam Soni, its president. Super Bowl prices on its website range from $2,252.50 for end zone seats in the highest tier to $10,625 for the club level.

"The bottom to the high end of the range is 15 to 20 percent higher than other Super Bowls," Soni said. "That reflects the demand and also the acquisition costs from the NFL."

Brokers' sources for tickets include sponsors, who have Super Bowl tickets written into their contracts, season-ticket holders and player allotments, ensuring that the resellers have access to tickets before they even go on sale.

The seating capacity at MetLife Stadium is 82,500, and the face value of tickets will range from $500 to $2,600. The equivalent top-price seats for Super Bowl XLVII in the New Orleans Superdome went for $1,250.

-- Bloomberg News