Get ready for a SpongeBob and slime Super Bowl as CBS and Nickelodeon team up for NFL's biggest game

Then-Los Angeles Rams quarterback Baker Mayfield addresses fans after being selected as Nickelodeon NVP on Dec. 25, 2022. Credit: AP / Kyusung Gong
SpongeBob and Slimetime are coming to the Super Bowl.
The NFL and CBS Sports announced Tuesday that this season's Super Bowl will have a kids-centric presentation on Nickelodeon, marking the first time the Super Bowl has had an alternate telecast on another network.
CBS has the rights to Super Bowl 58, which will be played in Las Vegas on Feb. 11, 2024.
This will be the fourth season that CBS and Nickelodeon have teamed up, but the first time it will do more than one broadcast. For the second straight year, Nickelodeon will have a game on Christmas when the Kansas City team hosts the Las Vegas Raiders.
The Super Bowl broadcast will mark the third time an NFL playoff game has aired on Nickelodeon. It had a wild-card round game during the 2020 and '21 seasons.
The Nickelodeon presentations — which feature eye-popping graphics that feature slime-filled end zones or SpongeBob SquarePants between the goalposts on field-goal attempts — have also received plenty of acclaim for their ability to introduce a younger age group to the basics of the game but also focused on the action happening on the field to keep parents interested.
The first broadcast, which featured the New Orleans Saints against the Chicago Bears in a 2020 NFC wild-card round game, averaged 2.06 million fans. Last season's Christmas game between the Denver Broncos and Los Angeles Rams averaged 906,000.

Los Angeles Rams quarterback Baker Mayfield (17) interviews after being selected as Nickelodeon NVP after an NFL football game against the Denver Broncos, Sunday, Dec. 25, 2022, in Inglewood, Calif. SpongeBob and Slimetime are coming to the Super Bowl. The NFL and CBS Sports announced Tuesday morning, Aug. 1, 2023, that this season’s Super Bowl will have a kids-centric presentation on Nickelodeon, marking the first time the Super Bowl has had an alternate telecast on another network. Credit: AP/Kyusung Gong
The Rams' 51-14 rout was known more for SpongeBob sidekick Patrick Star roasting Broncos quarterback Russell Wilson after an interception.
“That’s not what he wanted to cook,” said Star, who is voiced by Bill Fagerbakke, after Wilson was picked off by Bobby Wagner during the first quarter.
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