Foxwoods buys prime time on MSG

Thanks to an interesting new marketing deal between Foxwoods and the Garden, the resort casino will have exclusive advertising rights to the final five minutes of Knicks, Rangers, Islanders and Devils games on TV and to Knicks and Rangers home games inside the arena.

It's called the "Foxwoods Final Five," and the idea is to take advantage of the larger viewership toward the ends of games - assuming the games are close, of course.