49ers-Cowboys was most watched NFL wild-card game in 7 years, CBS says
Cowboys' Dak Prescott scrambles on what would be final play of wild-card game against the 49ers on Sunday, Jan. 16, 2022, in Arlington, Texas. Credit: TNS/Tom Pennington
Sunday’s 49ers-Cowboys playoff game averaged 41.496 million viewers on CBS and Nickelodeon, which CBS said made it the most-watched NFL wild-card game on any network in seven years.
The game, which the 49ers won, 23-17, after a chaotic finish, peaked at more than 50 million viewers (50.229) as the game came to a conclusion around 8 p.m. Eastern Time.
CBS also said the game was the most-streamed non-Super Bowl game on record on Paramount+.
The game was the most-watched wild-card game on CBS in 10 years and the network’s second-most-watched wild-card game on record.
Neil Best first worked at Newsday in 1982, returned in 1985 after a detour to Alaska and has been here since, specializing in high schools, college basketball, the NFL and most recently sports media and business.
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