What's that Johnny Rotten scent?

The Sex Pistols' latest attempt to get under people's skin comes in the form of their own branded perfume.

While fragrance launches from music stars like Britney Spears, Sean Combs and Avril Lavigne have become commonplace, it's still an eyebrow-raising move from the legendary punk band, which has been better known for making cash from chaos than cologne.

The unisex scent, which comes in a striking, tartan-topped bottle featuring the band's classic "God Save the Queen" imagery, is a collaboration with Paris-based perfume brand Etat Libre d'Orange, which licensed the Sex Pistols name from the band's merchandising partner Live Nation Merchandise, Billboard.com reports.

Etat Libre launched the perfume in France in mid-July through an exclusive deal with the Sephora chain of beauty shops, which has 150-plus stores across France. The scent is expected to launch in the United States Friday, initially in the Henri Bendel store in Manhattan.

Etat Libre CEO Etienne de Swardt says the company also hopes to launch a "Never Mind the Bollocks"-branded soap by year's end and a second Pistols-themed perfume in 2011, subject to the band's agreement.

The group declined requests for comment. But Michael Krassner, executive vice president of worldwide retail and licensing for Live Nation Merchandise, says frontman Johnny Rotten (aka John Lydon) and other band members are "closely involved" with all licensing decisions.