Positive reinforcement: Incentives aimed at boosting numbers of vaccinated people
Free drinks, french fries, park passes, tickets to baseball games, a college scholarship and even a chance to win $5 million with a scratch-off lottery ticket.
Officials across New York have tried a variety of incentives to boost the number of people getting inoculated against COVID-19 as the pace of vaccinations slowed in recent weeks.
"Whatever gets more people to come here and get the vaccine," said 24-year old Eric Blechschmidt of Commack, who was waiting for his second dose at the Suffolk County site outside the H. Lee Dennison Building in Hauppauge. "If it works, it works."
What to know
- Government officials in New York are offering a range of incentives — from college scholarships and baseball tickets to a four-year college scholarship — in an effort to get more people vaccinated against COVID-19.
- COVID-19 vaccinations across the state and the nation have slowed in recent weeks. Experts say more people need to be vaccinated to better protect the U.S. population against the disease.
- Some people think the incentives will help draw in those who are reluctant to get the COVID-19, while others think they won't change minds.
Where people once spent hours scouring the internet in a frustrating search for vaccination appointments, now they can walk into locations all over Long Island and the state and receive the shot.
That’s because many people eager to get the vaccine have already done so, experts said, leaving those who are reluctant or may face logistical hurdles. Others have said they won't get vaccinated.
The jury is out on whether the freebies are getting more people to offer their arms.
People waiting to get their COVID-19 vaccine shots outside of Suffolk County's H. Lee Dennison Building in Hauppauge. The county has offered tickets for free drinks to get more people motivated to get inoculated. Credit: Debbie Egan-Chin
Jocelyn Jones of Ronkonkoma said she was excited to receive her second dose of the COVID-19 vaccine, even though a fear of needles made her a little nervous.
Jones, 20, said she doesn’t think incentives would help sway people.
"I think if they are going to get it, they are going to get it," she said. "It’s not going to convince them, but it's just nice like ‘Oh, OK, I get something free.’ "
But Dr. Perry N. Halkitis, dean of the Rutgers School of Public Health, said providing incentives is positive reinforcement.
"We know from behavioral medicine that people respond to incentives, which are forms of rewards," Halkitis said. "The history of incentives in health is vast and varied, and it will be an extremely important element in helping to move those who are still unsure about whether or not they want to be vaccinated."
Health officials have said that to reach "herd immunity" — the point where most of the population will have built resistance to the virus — anywhere from 70% to 80% of the population must be inoculated.
Jocelyn Jones, of Ronkonoma, after getting her second dose of the COVID-19 vaccine at a Suffolk County vaccination site in Hauppauge. She was skeptical that incentives would sway people to get the shots. Credit: Debbie Egan-Chin
According to the U.S. Centers for Disease Control and Prevention, almost 40% of the nation’s population has been fully vaccinated against COVID-19. In New York, the percentage of fully vaccinated residents is slightly higher, at 44%. About 52% have received at least one dose.
On Wednesday, Gov. Andrew M. Cuomo announced that young people between the ages of 12 and 17 who receive their first dose of the COVID-19 vaccine from May 27 through July 7 can enter a lottery for a four-year scholarship to any public college or university in the state. Ten scholarships will be given away every week.
Suffolk County Executive Steve Bellone’s office has worked on several incentive programs, including free Lyft rides to for seniors and veterans and giving a ticket for one free drink at participating breweries, wineries or distilleries for people age 21 and over who get vaccinated at county-operated sites by May 31.
Bellone noted that about 65% of the population of Suffolk County over age 18 has received at least one dose.
"But that’s still 10% to 20% below where we need to be," Bellone said. "Incentives are part of a larger strategy here which includes a messaging campaign to get people the facts. The people who are a little hesitant not only get the message but a little nudge," he added.
Bellone said removing obstacles for people, such as providing transportation to vaccination sites, is key to a successful campaign.
Ruth Diaz, of Brentwood, got her first dose of the COVID-19 vaccine last week at a the Suffolk County vaccination site in Hauppauge. She was moved to do so by the advice of friends and relatives, not incentives. Credit: Debbie Egan-Chin
It was the advice of her friends and relatives, not incentives, that persuaded 17-year-old Ruth Diaz of Brentwood to get her first dose last week.
"I know a few people in my school who have gotten it and they seem OK," said Diaz, who went to the Hauppauge site with her mother. "I was thinking about it for a while … at first I was nervous because we don’t really know much about it because it's still new."
More than 1,300 teens were vaccinated during a four-day high school vaccination event at Nassau Community College, organized by County Executive Laura Curran and Northwell Health. As part of the program, student vaccine ambassadors were trained by the Nassau County Health Department.
Students who were vaccinated were promised six hours of community service credit.
In Nassau, more than 73% of people 18 and over have received at least one dose of the vaccine.
"There is no doubt that the rate is slowing," Curran said in a statement. "While being able to resume normal life is an incentive in itself, hopefully some of these extra incentives can help to motivate even more people to roll up their sleeve."
Frederick Giachetti, owner of Del Vino Vineyards in Northport, said at least 70 customers have shown their Suffolk vaccine tickets so far.
"I think it’s a wonderful incentive for people to come and enjoy a glass of wine and show they have been vaccinated," he said. "It kind of brings everything full circle after going through this pandemic."
Joseph Vetri, 18, of Center Moriches, said the people he knows are split about the vaccine.
"A lot of people won’t get it because they feel strongly about the subject," said Vetri, who was waiting to get his second dose in Hauppauge. "They are afraid of it, they don’t fully understand it, or it doesn’t matter to them."
What does Vetri think will convince them?
"Time," he said.
Lisa joined Newsday as a staff writer in 2019. She previously worked at amNewYork, the New York Daily News and the Asbury Park Press covering politics, government and general assignment.
