Only a guy with a long history of goofy exuberance could have uttered a line like Brent Musburger did at the climax of the college football season and have us believe it was innocent and spontaneous.

Not even ESPN or Frito-Lay would have been cynical enough to suggest, “This is for all the Tostitos!’’ as Auburn lined up for BCS-winning field goal Monday night.

At least he didn’t call the short kick a “Tostitos chip shot.’’

(Tangential aside: Brent has been around so long that he already was a famous national sports broadcaster by the time Tostitos were introduced in 1979.)

But now that Musburger has let the chips out of the bag, will other championship game sponsors be able to resist?

It is not difficult to imagine Stanford trailing by four and driving late at the Superdome on Jan. 9, 2012, and Brent blurting, “Just like with Allstate, the Cardinal is in good hands with Andrew Luck.’’

See, it’s easy! Send your suggestions for 2012, 2013 (Discover) and 2014 (Vizio) to and I will share the best ones here and send the rest Musburger.

More sports media