CBS announced Thursday it is launching a new national sports radio network, a week after NBC did the same.

What will be the impact on CBS-owned WFAN? Close to zero, with the exception of brief hourly national updates and perhaps more on-air visits from CBS-affiliated guests. After 25 years, the FAN has no intention of giving up on the local strategy that made it what it is.

The more intriguing story here is the larger aims of NBC and CBS. At least in part, the idea seems to be to open a new front in the battle with ESPN for sports consumers. Both NBC and CBS now have cable television arms for their sports divisions, and both soon will have radio networks, too.

Which prompts a question now a quarter century in the making: Won't we eventually run out of things to talk about?

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